taher roshandel; vahid aghili; mehdi motamedi
Abstract
AbstractNews sites are among the mass media that have grown a lot due to the facilitation of the use of website technology. Now, due to the emergence of social media and the change in the audience's news consumption taste, news sites have lost a part of their audience. But having an editorial process ...
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AbstractNews sites are among the mass media that have grown a lot due to the facilitation of the use of website technology. Now, due to the emergence of social media and the change in the audience's news consumption taste, news sites have lost a part of their audience. But having an editorial process and more reliability than social media has kept them as the most visited news media in the media environment. Turning news sites into news sources is one of the concerns of the managers of these sites. In this regard, the aim of the current research is to present a paradigmatic model of authority in news websites. The research method, the qualitative method of the foundation's data theory, and the data collection method were in-depth and semi-structured interviews with 16 managers, editors, and reporters of news sites and news agencies, as well as experts in the media field. The method of data analysis is open, central, and selective coding, and finally, a paradigm model of reference for news sites has been presented.Using new ways of interpreting a single event can be a competitive advantage for news sites over other news media. Audience trust includes the following categories: authenticity of news coverage, professionalism in producing and publishing news, the authenticity of the news, objectivity in relation to news publication, and transparency as the main phenomenon or central category that creates media credibility in news sites. Media credibility, including the following categories: fidelity to the elements of digital journalism in a professional manner, timeliness and neutrality of news, the art of audience analysis and persuasion, promotion of the special value of the news website brand, skill in employing a professional reporter and production and publishing correct news that is a strategy to become an authority on news sites. Behavioral tendencies of the audience include the following categories: understanding the needs of the audience and interacting with them, paying attention to the tastes of the audience, preparing special news packages for different audiences, attracting the maximum audience, the macro environment and a platform for realizing the phenomenon of news authority. The classes that shape the presented model include: the competitive environment of news sites (causal conditions), media trust (main phenomenon), increasing media credibility (strategy), attractiveness of news site design (intervening conditions), audience behavioral tendencies (context) and news authority as a (consequence) model.The findings showed that there is a significant difference between the content of news websites in terms of educational components, event level, subject matter, and news bias... considering that trust as a mechanism to reduce risk and uncertainty plays a very important role and has a role in the success and effectiveness of new media, therefore, it is of particular importance to provide a comprehensive framework and model of the factors affecting the audience's trust in news websites. Because if they are recognized, the websites in the context of e-commerce will be able to give satisfaction to their users and lead to news authority. The advantage of the present research compared to the researches presented in this field is that the presented model in this research, is a comprehensive and action-based model that has tried to pay attention to most of the effective operational components in becoming a news authority at the same time and avoiding generalization, and in this direction, it is a small step in linking theory and practice in relation to the process of becoming a news authority.The emergence and expansion of information and communication technology require us to witness a jump in quality and content in the field of new news websites, and if this point is neglected, the advantage of media competition will be lost, and this issue will be at the cost of the gradual decline of that website. The site ends. So, designers and decision-makers in this field have no right to be negligent.Suggested effective measures in the field of authority building and increasing media credibility- Improvement of UI and UX on news sites- Dissemination of secondary news about a phenomenon- Creating innovative and exclusive content for different users- Converting the audience to a user on the news site- Improving the special value of the brand of the news site- Creating a new user experience on the news site for the user
Taher Roushandel arabtani; kobra Samadi; saeid ghanbary
Abstract
The growth of millions of online consumer users and the efforts by media owners to attract their attention to the web have highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites ...
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The growth of millions of online consumer users and the efforts by media owners to attract their attention to the web have highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites and the "Islamic Republic of Iran News Network " using a survey method. The statistical population of this study was from the students of the academic year 2016-2017 of Tehran University. 201 of them were selected according to the Cochran formula as a sample population and through multistage cluster sampling for participation in the research. The "semantic difference" technique was used to investigate the purpose of the research and data collection was done using the QUIS standard questionnaire based on the Azgood spectrum. The findings of this study showed that, from the sum of usability privileges, The "Persian BBC" is 71.42% and the "Islamic Republic of Iran News" Network is 48.48%. Also, respondents' opinion in the six sections, "The overall feeling of the site", "terms used and provided information", "learning", "website capabilities", "linking the site with the user" and "page page", indicate the success of the "BBC" website compared to the website of the "Islamic Republic of Iran News Network".
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Ali Etemadoleslami Bakhtoyari; Taher Roshandel Arbatani; mahdi zolfagharzadeh; Ali Akbar Farhangi
Abstract
The goal of this research is to recognize the forces affected social networks on mobile devices. The social networks are defined as internet-based services that let individuals create profiles for themselves and set list of audiences with whom connect and share the content. In Mobile Social Networks, ...
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The goal of this research is to recognize the forces affected social networks on mobile devices. The social networks are defined as internet-based services that let individuals create profiles for themselves and set list of audiences with whom connect and share the content. In Mobile Social Networks, social networks are developed on mobile devices. In addition, Users can upload films and photos in their social networks without desktop. In this kind of social networks, individuals can share content and connect to their friends while they are in movement and involved in their daily life. Forces affected on future include trends, uncertainties and stakeholders. To review English literature, research question and protocol was set. By searching and tracking news, 823 qualified articles were obtained. Between obtained articles, 253 of them were selected and translated based on protocol. By analyzing in technological-environmental, demographic-social, legal-political and economic framework 19 uncertainties, 25 trends and 12 stakeholders are extracted. Concluded that future of Facebook company is the future of social networks. The necessity of international treaty, proper regulation and public education are emphasized.
Taher Roshandel Arbatani; Hooman Asadi; Afshin Omidi
Abstract
The disadvantage of the innovation system is one of the main causes of the economic problems in the music industry, and elimination of this problem involves organizing the innovation system in various parts of the music industry, especially in the digital age. In recent decades, the digital distribution ...
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The disadvantage of the innovation system is one of the main causes of the economic problems in the music industry, and elimination of this problem involves organizing the innovation system in various parts of the music industry, especially in the digital age. In recent decades, the digital distribution of music has been able to create a lot of wealth for different societies. In particular, inside the digital media environment, "distribution" is at the heart of the music industry. Therefore, with a closer look at how digital distribution of music can be systematically mapped out the creation of wealth in the music industry. Using a deep case study, the present study seeks to reach the efficient media market in the digital distribution of music through the identification and analysis of media innovations of an Iranian business (i.e., Beeptunes). In this regard, using the conceptual framework of Media Innovation of Storsul and Krumsvik, innovations in this online business have been analyzed in five dimensions of product, process, position, paradigm and social. The main results of this study indicate that media innovations should not be considered only as technological innovations; instead, online businesses in the digital distribution of music should have a "humanistic" look at innovations Media outlets. The key to the success of online business in the music industry is to pay more attention to the key player in the industry, called the "human".
Seyyed Vahid Aghili; Taher Roshandel Arbatani; Mohammad Mahdi Farajian
Abstract
Traditionally, Television have had an important role in the world’s elections. This has always been the case until social media emerged. Today all kinds of social media have a great influence on elections. In Iran using social media in recent years has been widespread. So studying these media and ...
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Traditionally, Television have had an important role in the world’s elections. This has always been the case until social media emerged. Today all kinds of social media have a great influence on elections. In Iran using social media in recent years has been widespread. So studying these media and knowing about its impacts on political behavior of people. This research has been conducted to study about social media in elections in Iran. Because of some features that they have like pluralism, possibility to hear and look at numerous and diverse views, Lower formalism than official media and so on, experts believed gradually they will be replaced with traditional media. They believe some problems like distortion of source credit or dedicating to distribution role would be solved With the advent of groups and individuals who play the role of intellectual authority. Also these media can play the role of Habermas public sphere.
Taher Roshandel Arbatani; Saeid Reza Ameli; Mojtaba Hajijafari
Abstract
This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content. Content marketing is focused on the production of content by marketers and businesses. Content ...
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This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content. Content marketing is focused on the production of content by marketers and businesses. Content marketing processes and marketing strategies based on a set of valuable content and applications that often by companies, organizations and marketers production and audiences targeted. The basic research question is how and on what pattern user-generated content can be used for content marketing? The study certain types of user-generated content, the comments in social network environments considers cyberspace. Since there is no literature written about content marketing as well as detailed research on the correlation between user-generated content with content marketing is not carried out, the methods of this research based on grounded theory is Glaserian-approach. Comments on this website using grounded theory method examples suffice to provide the necessary theoretical, were recognized and coded four-step process based on data obtained were analyzed through grounded theory to achieve optimal theoretical propositions. Materials for the study of the user-generated-content of a website and user-generated comments Digikala were recognized as the most popular Iranian online store. In the end, based on the five-step process was developed, which include: planning for content marketing, content marketing, production and office related content planning, production and under auspices of the goalkeeper, distribute, communicate and engage with the audience/customer content marketing and content marketing strategy assessment, an analysis of the user-generated comment findings.
